PROJECT LOCATIONS:

USA, CANADA, GERMANY, NORWAY, NETHERLANDS, SWITZERLAND, KINGDOM OF SAUDI ARABIA.

TYPE:

RETAIL: Studios, Service Centers, Delivery & Service, Pop Ups.

DESIGN: Design Operations, Project Management and Leadership.

BRAND/ MARKETING: Ad campaigns, ERG’s, Events, Photography, Internal Communications, Experiential Marketing, PR, Concept Development, Logo Creation Management.

MERCHANDISING: Design oversight and development for retail, e-commerce, internal +external events, sales uniforms, employee uniforms.

lucid motors usa, inc.

ROLE: SR. PROJECT MANAGER, BRAND

Addressed the needs of retail and merchandise within Lucid as it relates to Brand. Formulated the foundations for an in-house role and team that was previously farmed out to an agency, created the current infrastructure of processes and roadmaps that are currently in practice.

  • Developed, refined, and streamlined the cross-functional efforts for the production of all retail art, print graphics, media, and brand experience for over 40 Lucid studios + service centers in the US, Middle East, and Europe.

  • Directed cross-functional multi-channel project plans and programs in design, retail development, retail ops, marketing, PR, experiential marketing, localization, facilities and creative agencies.

  • Created a system and process for a retail architectural photography program within Lucid of over 25 properties globally for marketing campaigns, press releases, real estate decks and in-house communication.

  • Produced the photoshoot for all retail locations, and coordinated local in-house and external teams.

  • Active leader in initiating the localization roadmap, guidelines, and teamwork flows to support global expansion.

  • Drove brand vision, awareness, and integration as the POC for all merchandise projects by building a cohesive style and guidelines to be used across multi-platforms (in-house by employees, retail, events, and e-commerce).

  • Managed creative teams on the development of marketing campaigns from kick-off to delivery. 

  • Collaborated with legal, creative, and product teams on required internal approvals for copy, layouts, and proofs.

  • Spearheaded the retail renovation and customer journey program with bi-weekly presentations with the CEO and leadership.